Boomer Women "word Of Mouth" Generates Greater Likelihood Of Purchase Intent Than Younger Women : Prevention Unveils Groundbreaking Word-of-mouth Report Tracking Year's Worth Of Conversations

Recognizing the power of personal recommendations in purchasing decisions, Prevention, partnering with Keller Fay Group, has released a first-of-its-kind report that aims to better understand the influence of word-of-mouth (WOM) communications among Baby Boomer women. Read »