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Following Hugh Fearnley-Whittingstall and Jamie Oliver’s recent series of documentaries on Channel 4 discussing provenance and traceability of poultry in the UK; it is Macdonald Hotels and Resorts who have emerged as the true pioneers of the campaign. 2007 saw the Macdonald Group undertake a major supplier review, overhauling its food sourcing and purchasing policy to enhance quality standards and provide increased traceability.  Macdonald Hotels & Resorts has long realized that both leisure and business…

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